There Is Something Behind The Successful Email Marketing Campaign
Spam! Spams! And more Spams... Now days the inboxes are full with spams. And as the spams are ruling the email world, people are very careful about any new message they receive. The sector, which got affected the most due to the spams is nothing but email marketing. Spams attacked the reason behind their creation.
Due to the anti-spam campaign, the e-mailers often fail to achieve the goals. Most of the e-mailers do not reach to the inboxes and even if they reach, the readers ignore it most of the time. So really the email marketing has become the tough task.
But by following some simple and basic rules email-marketing manager can make the campaign successful:
- Don't Hide Yourself: Use your valid email address in the email From field. Don’t send from a forged or non-existing email address. People can reply to your message so be sure the replies arrive to a real person.
- Know what you want to achieve before you start: Plan your newsletter before you start writing it. Do you want more visitors to your website? Or more sales for your products? Or more leads? Your goals should be portrayed in the email.
- Do not make grammatical mistakes: There's nothing worse than receiving a marketing email with poor spelling and grammar. Read and re-read your message a few times to discover and correct possible mistakes and typos. The mistakes in the marketing email convey the message of the bad quality.
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Don’t write too long: KISS (Keep It Short and Simple) is the mantra of the success. Keep the paragraphs short and punchy. Use short paragraphs and simple language. Always keep in mind that in very short time span you have to grab people's attention. Don't use capital letters to write email. It is not only difficult to read but also makes you look shouting. Also some spam filters delete email messages with words in capitals.
At the start of the email tell people who you are, and what you want them to do and then you can tell them about on your products and services. - Set a Deadline: Setting a deadline helps generating good clicks. Use of the phrases such as “The Offer Expires on so and so date” creates the fear of missing out on something and that always makes readers to respond.
- Allow recipients to discontinue: It's important to you give recipients the option to unsubscribe from the list. This can be achieved by just providing a link towards the bottom of a marketing email that says something like "click here to unsubscribe". The un-subscription form can also be used to know the feedback and reasons for un-subscription.
- Test before you send: Send test mails to yourself or your coworkers. Make sure that everything is in place: images, links, and Text alignments.
