Search Engine Optimization and Morals: Walking the Thin Line In Between

The Internet has had many makeovers ever since it first became famous. Once upon a time, the Internet was a place to fend for information, other times, it was some place people could make money, and today, it is a place where people fend for information and a place to make some good money. One of the major reasons for this happening is e-commerce becoming very simple. A few years ago, earning money over the Internet was quite complex - with one guaranteed way being opening up a website and selling some product - yes, that's right, the age of shopping carts, credit card numbers and confirming e-mails.

However, with Search Engine Optimization, this has changed. I will not waste time by going on to tell you something you have read in million other places, but the fact stands, almost anyone can earn money on the Internet today. Sadly, this very fact is slowly spinning the Internet into the 'is-it-a-scam' territory, like some multinational MLM companies, 'work at home opportunities', and 'local MLM companies'.

What makes the entire money making business on the Internet is the SEO angle. Simply put, there are two types of SEO, black hat SEO and white hat SEO, in non-technical parlance, ethical SEO and unethical SEO. Big daddy watches, and therefore many websites do not dabble in unethical SEO nowadays. One famous example of non ethical SEO is by putting the said 'keyword' in a white font on a white background page, even if the page has nothing to do with the keyword.

However, many internet portals and websites have today understood that the average reader is not a fool who laps up anything and everything websites throw at him or her. Therefore, they have been forced to switch to actually giving out valid information to the reader, so that they come back to them. In fact, the Internet is one of the most democratic and option-rich media we have had in recent times. Think of it to be a television with a million channels. If you do not like the first time, you have the others to go into... and they are increasing every minute.

Proof has time and again proved that only SEO does not a successful website make. There has to be proper concept and implementation of the concept so that the website becomes a success. Which brings me to a particular article I had read on one portal. Apparently, the article was written by a person working for an SEO, and some of the examples he gave for SEO being necessary are:

Walmart: This person says that if one searches for Walmart, they will reach the anti-Walmart site first and that is a downer for the brand name. Here, I wish to ask this guy - 'What Brand Name?' Almost everyone has read about Walmart and the questionable antics of theirs as regards their work force. Is ten years of various rights violation about to be forgotten because Walmart has a SEO site which ranks its website higher than the anti Walmart website?

Coke: Again, this person goes ahead and says that a anti Coke website hogs the golden page on Google against the actual Coke site. I think this person takes the entire world to be a child who has just finished their milk and are up to lapping some other knowledge which is 'made-for consumption'.

Further, this guy comes up and admonishes brand names like Coke and Walmart to take care of their SEO or such websites will beat them to rankings. Dude... anti Coke and anti Walmart is a phenomena, like Anti-Aids or something. Even if these sites did not even come into the top twenty thousand search results, people would bloody well go out and yank them out of the search engines.

I know that many would say that if we got a SEO offer from the Walmart website, and refuse, someone else would, and the work would be done. And that's where I beg to differ. It is you. You have maintained a place in the market, and it is not up to you to decide whether Walmart or Coke gets its website SEOd or not, but whether you want your talents to do the SEO for Walmart or Coke to help them gain page rankings.





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Roy D'Silva

Roy Daniel D'Silva is a content writer who has written content on various topics on the Internet, right from dating to computer technologies.

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