Corporate Mission Statement

Online company eBay's mission statement is stated as:
"We help people Trade practically anything on earth. We will continue to enhance on line trading experience of all - collectors, dealers, small business, unique item seekers, bargain hunters, opportunity sellers and browsers."

It is one of the perfect corporate mission statement. It has not only has limited goals but also stresses on companies core values. It speaks about the range of industries eBay works (Industrial Scope). it tell about product and service that company provides(Product scope). It indicates companies competencies and the market that company serves.

The corporate mission statement looks simple but it tells almost everything about the company : It's business, it's customers, it's values, it's business, it's future business.

Every organization should develop the mission statement to share it with it's internal and external customers. It plays pivotal role in strategic planning as well as gives the sense of the purpose. It should state how the company will deal with stakeholders narrowing the individual discretion. It gives direction in which company should go.

Mission statements gives the frame work to the company's vision. It bounds the vision so that the dream can come true. for example Akio Morita of Sony had a dream about everyone having portable music and his company brought the Walkman and portable CD player.





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