How to avoid 'SPAM' tag on email marketing campaign?

Last decade has seen the enormous growth of the Internet. As the number of Netizens grew, email marketing has become an increasingly popular medium. Email marketing is used by businesses all around the globe to:
generate leads and boost sales strengthen the customer relationships increase the traffic on the websites build the brand

But, as more and more businesses turn to email marketing, email recipients are getting more and more fed up by seeing unsolicited emails(Spams) in their inboxes. So getting a 'Spam' tag on your email marketing campaign can mean serious retaliation from a group of people who abhor spam.

The viability of Email marketing can be still retained if it is approached with caution and by winning the trust. Below are some tips on how to get the most from your email marketing campaign:

1.Get Permission
How to find the willingness to receive your marketing material? The answer is simple, 'You ask for the permission'. The best way to get the permission is by using the check box on a web site form. Though this will limit the number of individuals you can send marketing email to, it will insure that the effectiveness of the campaign. Studies shows that Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising

2. Give the Freedom of Choice to customers
People know what they want. They like to choose what they want. So it is the best practice to make sure to leave the "Send me marketing emails" check box unchecked in online forms. Let a potential recipients distinctly choose to check the box.

3. Allow recipients to discontinue
It's important to you give recipients the option to unsubscribe from the list. This can be achieved by just providing a link towards the bottom of a marketing email that says something like "click here to unsubscribe". The unsubscription form can also be used to know the feedback and reasons for unsubscription.





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