Nike: Just Don't Do It!

In 1988, one of the most famous slogan in the history of advertising was coined when Dan Weiden, speaking admiringly of Nike’s can-do attitude, reportedly said, “You Nike guys, you just do it.” The “Just Do It” campaign was made to capture the corporate philosophy of grit, determination and passion and the most importantly the ads made in were garnished with humor.

Current Nike ad on Indian television smartly uses the Cricket fever. Indians love cricket and during the cricekt days they really breathe cricket, eat cricket and drink cricket. The humorous ad portrays passion, determination and grit. But unnecessarily they tried to involve cricket-celebrities in the ad. Zaheer khan and Srishanth have nothing to do in this ad.

It seems that the ad maker was inspired or may be got impressed by previous Nike ads with celebrities. Celebrity endorsements in previous ads had appealed to 'hipness' like if you want to be hip, wear Nike; if you are hip, you are probably wearing Nike.

But the role of Sreeshanth and Zaheer khan in the advertising does not help to convey any particular message. It also breaks the continuity and speed of the advertisement. It's complete wastage. It seems like ad makers have added the celebrities just to follow the rule. The ad makers should try to avoid the entrapment of celebrity advertisement.





Popularity: 1913



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